Human behavior is driven by emotion.

Understanding peoples' emotional reaction to a product, service experience, concept or issue can be critical to making the right business decisions.  This is especially true in marketing, market research, advertising, political polling and a broad spectrum of human interaction.

Emo.tion  (i-mo-shan) n.

1.  A state of feeling.
2.  The affective aspects of consciousness.
3.  A psychic and physical reaction subjectively experienced.
 

In the past there existed a variety of tools for categorizing “what” people say about a particular subject.  Until now understanding peoples' underlying emotional reactions (“how” they feel) has been something you had to guess about by reading through text and estimating the degree of emotional content.  Accurately assessing emotional responses has been difficult, if not, impossible without a great deal of speculation.

Dcypher throws all that speculation out the window.

Now measurement of emotion in any body of text is available quickly and cost-effectively.  Dcypher is a unique tool that analyzes the written or spoken word painting a picture of peoples' underlying emotional reactions to products, concepts, ads, speeches, services or issues.  Dcypher is the result of 27 years of research applying the widely accepted Circumplex Model of human emotion to Linguistics – the science of human language.

Developed by an internationally recognized expert in the area of human emotion and linguistics and validated in over 100 peer-reviewed journal articles; Dcypher quantifies the emotional reaction of individuals and groups in an easy to read graphical summary.

Dcypher allows you to take a quantum leap in your understanding of true emotional reaction.