
|
In a marriage of psychology and linguistic science, Dcypher has created a
program that brings you unprecedented emotional insight into how people truly
feel.
In crystal-clear graphical summaries, you will see precise maps that show the
underlying emotional state of people’s reactions.
This is knowledge hidden... until now.

“The affective structure underlying the scoring protocol was developed by
Russell. This structure has gained wide acceptance in the personality and social
Psychological literatures.”
-Mossholder et. al.
|

|
|
|
|
Human behavior is driven by emotion.
Understanding peoples' emotional reaction
to a product, service experience, concept or issue can be critical to making the right business decisions. This is
especially true in marketing, market research,
advertising, political polling and a broad spectrum of human interaction.
Emo.tion
(i-mo-shan) n.
1. A state of feeling.
2. The affective aspects of consciousness.
3. A psychic and physical reaction subjectively experienced.
In the past there existed a variety of tools for
categorizing “what” people say about a particular subject. Until now
understanding peoples' underlying emotional reactions
(“how”
they feel) has been something you had to guess about by reading through text
and estimating the degree of emotional content. Accurately assessing emotional responses
has been difficult, if not, impossible without a great deal of speculation.
Dcypher throws all that speculation out the window.
Now measurement of emotion in any body of text is available quickly and
cost-effectively. Dcypher is a unique tool that analyzes the
written or spoken word painting a picture of peoples' underlying emotional
reactions to products, concepts, ads, speeches,
services or issues.
Dcypher is the result of 27 years of research applying the widely accepted Circumplex
Model of human emotion to Linguistics – the science of human language.
Developed by an internationally recognized expert in the area of human emotion
and linguistics and validated in over 100 peer-reviewed journal articles;
Dcypher quantifies the emotional reaction of individuals and groups in an easy
to read graphical summary.
Dcypher allows you to take a quantum leap in your understanding of true
emotional reaction.
|
|
|
©
2007 The Dcypher Group, LLC. All rights reserved.
877.418.6760 USA |
|